August 10, 2024 II Entrepreneural Lunch & Learn: A dive into the power of the Elevator Pitch
Discover how the event unveiled communication secrets and sparked new ideas with lectures and hands-on opportunities for academics and entrepreneurs.
Text by Greta Garcia
On Thursday, August 8, 2024, the IFGW/Unicamp’s auditorium was the stage for a memorable afternoon during the II Entrepreneural Lunch & Learn, an event dedicated to uncovering the secrets of the Elevator Pitch, a revolutionary tool for effective communication. Aiming to teach attendees how to synthesize ideas clearly and efficiently for both the academic realm and the business world, the event brought together nearly 30 participants seeking to enhance their skills.
The event kicked off with a lecture by Professor Newton Frateschi, a photonics expert. Newton provided a detailed explanation of the impact of photonics on cutting-edge technologies, highlighting its growing presence in various fields of knowledge. His presentation set the stage for the event’s main theme, emphasizing the importance of clear communication in showcasing technological innovations.
Following Newton’s lecture, Carla Sampaio, a member of the LIF team, took the floor to discuss the importance of effective communication, particularly in academic and business contexts. Sampaio gave an in-depth presentation on the Elevator Pitch, explaining how this tool can be used to “sell” ideas efficiently and persuasively. Her practical and interactive approach helped attendees understand how to craft and deliver a Pitch that captures attention and makes an impact.
At the end of the event, the audience had the opportunity to learn about the LIF Empreende Program, which fosters innovation and entrepreneurship among Unicamp students and researchers. Many attendees expressed interest and signed up for the program, highlighting the event’s success in stimulating new initiatives.
To make the experience even more enjoyable, lunch boxes were distributed at the beginning of the event, ensuring that everyone could focus on the presentations without worrying about food.
The II Entrepreneural Lunch & Learn was a great success, offering valuable insights into communication and idea presentation. With a combination of inspiring lectures and practical opportunities, the event reinforced its importance for developing future leaders and entrepreneurs, reaffirming Unicamp’s commitment to academic excellence and professional growth.